> ## Content Index
> Fetch the complete content index at: https://www.cultofquality.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# 2017 Summer in Japan and Korea: Meeting with Mr Kanbayashi, the CEO of Kanbayashi-en Matcha Company
- URL: https://www.cultofquality.com/2017-summer-in-japan-and-korea-meeting-with-mr-kanbayashi-the-ceo-of-kanbayashi-en-matcha-company/
- Published: 2017-07-26T04:00:00.000Z
- Updated: 2023-01-03T22:37:16.000Z
- Author: Jason Cohen
- Tags: Japan

![6 generations in...](https://storage.ghost.io/c/69/e4/69e46ae8-c7ea-4919-ab7f-c2c23a98bb8f/content/images/2023/01/DSCN2759.JPG)

My work with Analytical Flavor Systems has created some amazing opportunities that I would never have expected to be part of – like meeting Mr Kanbayashi, the CEO of the 450 year old Kanbayashi-en Matcha Company.

Introduced by the venerable Koike-sensei, we discussed collaborations and ways to bring matcha for a new generation of drinkers, and then shared tea in their original tea house from the late 1500’s.

Matcha is a traditional drink of the past, a historical product with antecedent rituals and practices, but it is also an ingredient, a flavoring, and a drink itself. The innovation for uses of matcha has never stopped, and the matcha of the future is going to taste great.