2017 Summer in Japan and Korea: Meeting with Mr Kanbayashi, the CEO of Kanbayashi-en Matcha Company

6 generations in...

My work with Analytical Flavor Systems has created some amazing opportunities that I would never have expected to be part of – like meeting Mr Kanbayashi, the CEO of the 450 year old Kanbayashi-en Matcha Company.

Introduced by the venerable Koike-sensei, we discussed collaborations and ways to bring matcha for a new generation of drinkers, and then shared tea in their original tea house from the late 1500’s.

Matcha is a traditional drink of the past, a historical product with antecedent rituals and practices, but it is also an ingredient, a flavoring, and a drink itself. The innovation for uses of matcha has never stopped, and the matcha of the future is going to taste great.

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